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Namma Angadi’s 15th edition witnesses increased turnout – The Manipal Journal
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Namma Angadi’s 15th edition witnesses increased turnout

Manipal: Namma Angadi, the annual three day long exhibition and sale of traditional handloom, handicrafts and eco-friendly products, was held at the School of Communication (SOC) from March 9-11, organized by the Master’s students.

It was the 15th edition of the collaborative project between media students and local artisans from ‘Namma Bhoomi’, which has grown in respect of physical space, number of products sold and marketing activities for the event. This year, handmade notebooks and contemporary ethnic wear were most popular. Around 38 sellers, were involved in the process.

There was an increased turnout this year. Despite the target market being primarily housewives around Manipal and Udupi, a lot of students also attended the event. “As an artist myself, I’ve always loved being surrounded by handicrafts. I bought sarees, cushion covers, fabric, and basically everything I need to turn my apartment into an ethnic bachelorette pad”, said Trintera Halder, a student from Kasturba Medical College.


There was an increased students turnout when compared to previous years. || Photograph Courtesy: Niharika Nambiar


The publicity initiatives for this year included a billboard advertisement at Syndicate Circle and promotion across social media platforms, which helped in drawing a larger crowd. Pottery, carpentry and self-defence workshops were conducted as pre-events. They earned a profit of 17.5 lakhs.

The three-day event ended with the great satisfaction of all customers, sellers and organisers. “The feedback we got from the sellers, as well as the customers, was very positive for these two days. Even though other events were going on, we are very happy with the student turn out”, said the organisers.


Featured Image Courtesy: Niharika Nambiar

Edited By: Shriya Ramky


Disha Acharya


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