TAPMI presents Brandscan in three formats2 min read
Manipal: Brandscan, the 20th edition of the market research fair by T.A. Pai Management Institute (TAPMI) was held on October 27 and 28 and November three and four in three separate locations and format to analyse consumer feedback of different products.
Aimed to understand consumers better, the first event was held in City Centre Mall, Mangalore (Mall format), the second in Nehru Maidan, Kundapur (Rural format), and the third in KMC Greens, Manipal (fair format). With the tagline, ‘The Master of Disguise’, students along with 10 companies used innovative ways to bring in feedback from people of different backgrounds.
Gautam Ajwani, student convenor said, “The main initiative behind the three formats was to get diverse opinions from various communities. In all the locations, 10 stalls were put up, representing 10 companies including L’Oreal, Amul, Perfetti and Ultratech Pharmaceuticals, among others.”
At City Centre Mall, on October 27 and 28, apart from the stalls, impromptu competitions like karaoke, lucky draws, push up contests and others were held. The main highlight was the flash mob, in which more than 60 students took part. Eventually, the crowd joined in too. On November 3, students visited rural Kundapur to conduct research on consumer behaviour of villagers.
On November 4, the final event was attended by mostly students. The main highlight was Zest, the dance show, where various teams like Blitzkrieg, Urban Desis, MCODS, Mangalore and Infosys, Mangalore took part. Also Panache, a fashion show and Brandquiz, a quiz about various brands were held. Some of the stalls put up were Time machine, Incredible India, Test Your Gangnam Meter, and Pandora, wherein various games and activities were held for market research. Another highlight was the free eye exam along with free contact lenses, offered after a quick questionnaire.
“Since the games were new and different, the stalls were interesting and very entertaining,” said Grishma A. Murali, a first year student of Manipal College of Allied Health Sciences (MCOAHS).
The event was inaugurated on October 27 at the TAPMI campus, where the student convenors explained the main agenda of the event. The chief guest was Ravi Sheshadri, Vice President and Chief Compliance Officer, Bharti AXA Life Insurance, who stressed the importance of targeting tier-2 and tier-3 cities and rural markets for making business.
Sub-edited by Urvashi Ajmera