Increased participation on day two at Atharva2 min read

January 20, 2013 2 min read

Increased participation on day two at Atharva2 min read

Reading Time: 2 minutes

Manipal: Atharva, the annual B-school fest of T. A. Pai Management Institute (TAPMI) witnessed a substantial increase in its student participation on the second day on January 19 with a multitude of new events.

Quiz on the beach, a unique business quiz event, was held at Kaup beach. In its 10th edition, the event saw eight teams battling it out in the final round. On being questioned about the unconventional location, Mohammad Nadir said, “Quiz events tend to get boring if done the usual way. Holding it at a beach brings in some fun and entertainment.”

The quiz master for the evening, Giri ‘Pickbrain’ Balasubramaniam, who is known for his unique quiz shows and trademark sense of humor came down to host the quiz show for the sixth time since its inception.

Explaining as to how this year’s Atharva is different from last year’s, Mohammad Nadir, spokesperson of team Atharva said, “The Quiz on the Beach, prelims, one of the most sort after events of the fest was conducted online in cities like Mumbai and Bangalore which tapped in a large crowd and hence this year’s student participation has seen a sudden hike by 50 percent at least.”

Events like ‘Sahayog’ and ‘Sankalp’ saw the merging of the old formats with the new ones. Apart from management based events that covered most of day two of Atharva, an event with a social cause, Sahayog, stood out. In the two-round event, the first round was the elimination round where about 150 teams from all across India took part. The second round required the teams to visit Spandana, a home and rehabilitation centre for mentally challenged adults in Udupi. After this, participants had to present a case study and raise funds for the same. Team Auxilators from Xavier Institute of Management and Entrepreneurship (XIME), Bangalore won the first prize which was worth Rs. 20,000.

Budding Managers, was a newly introduced event where undergraduate students presented a viable business plan for a product that does not exist in today’s market. The event wanted to judge the participants on their creativity, saleability of the product, marketing and time management. NIT Surathkal stood first winning prizes worth Rs.20,000.

The second day of Brandiose saw the 60 registered teams being shortlisted to seven. The participants had to analyse and provide marketing and branding solutions before the TATA Agrico panel regarding the company’s shortcomings.

Young Business Leader, the flagship event of Atharva, tested the participants’ patience, attitude, leadership skills and stress handling by making them go through gruelling sessions for two days.  There was an online preliminary round and 10 participants were shortlisted. The prize money for this event was worth Rs. 1 lakh.

The day two of Atharva ended with the screening of the movie The Hangover, at its main campus.


Sub-edited by Shiv Nair