Brandscan 2014 – Research intermingled with entertainment1 min read
Manipal: T.A Pai Management Institute (TAPMI) conducted the 22nd edition of Brandscan at KMC Greens on November 2. This annual market research fair had the highest number of projects this year and was also extended to rural Kundapura and the metro city of Bengaluru.
“The basic motive behind the existing three formats – Rural, Semi-Urban and Metro is to facilitate the complete coverage of all demographic sectors required for the research,” said Nikhil Haridas, a member of the organizing committee.
Channelizing live research projects provided by leading corporate brands, Brandscan had more than 240 projects under its belt that have left 130 clients satisfied. In order to collect the comprehensive data and to elicit unbiased and natural responses, Brandscan came up with several innovative methods packed in nine different stalls across the expanses of KMC Greens. “Considering the prominent aspects of the input of the consumer, we try to make preferable changes. This is done by actively engaging our guests through ‘disguised games’,” said Mr. Jobin George, Co-Convener of Brandscan.
Brandscan also had ‘Prozac’ which were plays put up by different colleges, ‘Zest’ which were dance performances and ‘Panache’, the fashion show, to pull the youth. ‘Kids got talent’, an annual competition for children was also conducted. This year Brandscan received a turnout of 7,000 people.
The event was inaugurated by honorable Chief Guest, IPS officer Amrit Paul, IGP, western range. Prof. Simon George, the chairman of Brandscan along with Dr. R.C. Natarajan, Director of TAPMI and Dr. Raghuvir Singh, Director of TAPMI School of Business were also present.
Sub-edited by Sharanya Khosla